Most brands can tell you what a garment is made from.

Most brands can tell you what a garment is made from.

Most brands can tell you what a garment is made from.

The fashion industry processes somewhere between 8,000 and 30,000 distinct chemicals across its supply chain, depending on whose estimate you use, and disclosure of those chemicals to end consumers has never been mandated in any major market.

The fashion industry processes somewhere between 8,000 and 30,000 distinct chemicals across its supply chain, depending on whose estimate you use, and disclosure of those chemicals to end consumers has never been mandated in any major market.

The fashion industry processes somewhere between 8,000 and 30,000 distinct chemicals across its supply chain, depending on whose estimate you use, and disclosure of those chemicals to end consumers has never been mandated in any major market.

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Article

Smiling man adjusting the hood of his green and gray windbreaker, standing in a forest with tall bare trees in the background.
WHICH CLOTHING BRANDS DISCLOSE ALL INGREDIENTS?

Most brands can tell you what a garment is made from. Very few can tell you everything that went into making it.

WHAT'S MISSING FROM THE LABEL?

A care label tells you the fibre content.

Sometimes it tells you where the garment was made.

What it doesn't tell you is how the fabric was dyed, what chemicals were used during finishing, what thread holds it together, or what treatments were added before it reached the shelf.

For most clothing, that information remains hidden.

WHY DOESN'T THE INDUSTRY DISCLOSE IT?

The fashion industry relies on thousands of chemical inputs across fibre processing, dyeing, finishing, and manufacturing.

Unlike food and cosmetics, there is no requirement to provide consumers with a complete ingredient list.

As a result, most people have no way of knowing what is actually in the clothes they wear every day.

CERTIFICATIONS AREN'T THE SAME AS TRANSPARENCY

Many brands point to certifications when asked about chemical safety.

Standards such as:

- OEKO-TEX
- GOTS
- Bluesign
- Nordic Swan Ecolabel

play an important role in improving manufacturing practices and limiting harmful substances.

But certifications are not ingredient lists.

They tell you a garment meets a standard. They don't tell you every material, treatment, or process used to make it.

THE DIFFERENCE IS SIMPLE

There's a meaningful difference between:

"Trust us, it passed a test."

and

"Here's everything that went into making it."

Most brands offer the first. Almost none offer the second.

WHAT WE DO DIFFERENTLY

At alltheway, every garment includes a complete ingredient disclosure.

We call it Know Your Shirt.

That means listing every major input across the production process, including:

- Organic cotton fabric
- Plant-based dyes
- Herbal mordant alternatives
- Organic cotton thread
- Natural shell buttons
- Finishing processes, if any are used

If it's part of the garment, it's disclosed.

TRANSPARENCY STARTS WITH DESIGN

Ingredient disclosure isn't something that gets added at the end.

It's the result of decisions made from the beginning.

Because our garments are designed to return safely to the soil at the end of their life, every input must be carefully considered. If every input can be traced, every input can be disclosed.

That requirement shapes the entire product.

THE TRADE-OFFS ARE REAL

Choosing natural inputs comes with constraints.

- Slower dyeing processes
- Fewer colour options
- Higher production costs
- Less reliance on chemical finishing

These aren't compromises we hide. They're decisions we make intentionally.

We would rather be transparent about the trade-offs than pretend they don't exist.

WHY MOST BRANDS DON'T DO THIS

The reality is that many brands simply don't have complete visibility into their supply chains.

A garment may pass through multiple factories, suppliers, and countries before it reaches the customer. Information gets fragmented at every stage.

You can only disclose what you can trace.

And you can only trace what you can see.

TRACEABILITY MAKES TRANSPARENCY POSSIBLE

Our entire supply chain operates within a small region of Tamil Nadu.

That proximity allows us to understand where materials come from, how they're processed, and what goes into every garment.

Without traceability, ingredient transparency becomes nearly impossible.

THE STANDARD WE WANT TO SEE

We're not interested in transparency as a marketing feature.

We believe it should be normal.

Like food packaging, clothing should tell people what it's made from and how it was made.

Until that becomes industry standard, we'll keep publishing what goes into every garment and encouraging customers to ask other brands why they don't.

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